selecting the right color


With so many colors to choose from, committing to a color palette is often the most difficult decision consumers make when decorating their homes. The following insights should help you select the perfect colors for your home.

Colors Create the Moods of Rooms

Psychologists have done many studies on how colors evoke emotions. Although not everyone reacts to a color to the same degree, it is often true that they will all register a similar reaction on a subconscious level. It is also true is that the vibrance of color controls stimulation. For example, bright primary colors are often used to stimulate learning in children and infants. Similarly, quieter colors are often chosen for nurseries, in order to give the child a sense of calm.

Typical subconscious responses to colors reflect as follows:

RED - warmth, energy, stimulation, excitement

BLUE- serenity, coolness, reflection, calm

YELLOW- optimism, socialization, friendliness, creativity

GREEN- harmony, rest, reassurance, peace

PURPLE - luxury, authenticity, truth, quality

ORANGE- warmth, sensuality, passion, fun

GREY- neutrality

BLACK- sophistication, glamour, security, substance

WHITE- clarity, purity, cleanness, simplicity

BROWN- seriousness, warmth, nature, reliability

Because white suggests simplicity to the subconscious, and grey neutrality, these colors are typically the number one choice for consumers who prefer contemporary styles. Whether it be a polished white lacquer table, white walls, grey upholstery, or grey walls, these consumers often gravitate towards using whites and greys.

Consumers who prefer a more conservative ambiance, often, gravitate towards blues, yellows, and greens. Consumers who prefer an understated, quiet ambiance, will more likely choose browns and all neutral tones. Whereas consumers who prefer to create a statement at home will often choose tones of reds, purples, blacks and whites.


When to Use Light, Bright or Dark Hues

As stated above, colors create mood. So knowing the intensity of the moods you wish to project can often determine the lightness, brightness, or subtlety of color you choose for your home. However, another factor that should be considered, especially when selecting wall colors, is the natural lighting of a room.

A very common mistake in selecting paint colors occurs when consumers try to lighten gloomy rooms with white paint. White or light colors on the walls will not take the gloom out of the room. They will actually enhance the amounts of grey casts in corners and on ceilings.

In a room with a large amount of shadows on the walls, it is often best to use a paint color that will mask the shadows. As shown in the examples, the lighter the paint, the more grey the room appears.

Yet when a richer paint color is used, the same shadows deepened the original hue, and rid the room of the grey. Thus, if you want to take the gloom out of your room, add color!



selecting the right color


White Walls = GREY
Blue Walls = DEEP BLUE
Cream Walls = SOFT GREY
selecting the right color


Balancing Colors to Enhance Your Room’s Overall Appeal

Most builders simply paint homes a soft white, but with so many colors to pick from, is builder’s white the best option for you? When people enter your home, you want them to say “what a beautiful home you have” not just, “I love your chairs”, or “stunning woodwork”. When you choose to work with color it is paramount that you keep your colors well balanced. In the example below you can see how the lack of wall color in the first picture makes the chairs pop out first. In the middle image, the darkened woodwork becomes the star with the chairs running a close second. The third image shows how when colors are well balanced, your eye flows around the entire room, enjoying each detail.


selecting the right color

Builder’s White -

The fireplace and woodwork lose their elegance. The chairs stand out.

selecting the right color

Colored Woodwork -

The fireplace and woodwork become the centerpiece of the room with the chairs dominating second.

selecting the right color

White Woodwork, Deep Walls -

The woodwork and chairs become equally as important as the rest of the furnishings.

The added benefit to combining deep wall colors with light woodwork is that your room will always look more tidy. Look at the images of the room again. The woodwork in the first image is the exact same color as in the third, yet in the third image, it looks bright white and in the first image it appears to have a grey cast. The darker woodwork of the middle image might hide dust, but it will never have that squeaky-clean look.

When in Doubt

When decorating your home, there is typically little room for error. Choosing the wrong color fabric for your sofa, the wrong mix of colors in your wallpaper, or selecting the wrong tone of color for your wall to wall carpeting, can be very expensive. So we always suggest, when in doubt, seek an expert’s guidance. Their help can make the difference between a wonderful experience or a costly mistake.


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